Digital Applause caters to clients in and around the Oxnard metro. It helps local businesses engage with their audience, attract new customers, and increase their revenue by employing social media marketing strategies. These include profile management and updates and content posting. Also included in its line of capabilities are email marketing, display advertising, reputation management, retargeting, search engine optimization, and web design. In addition, Digital Applause automates the process of gathering customer reviews and builds pay-per-click ad campaigns.