Best Digital Marketing Agencies in Oakland

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510 Media logo
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510 Media

727 2nd Street, Oakland, CA 94607
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  • Brand Development
  • Social Media Marketing

Business Description

510 Media is a team of creatives that crafts stories to help Oakland brands connect with people. It utilizes brand positioning and research in services such as web design, UX/UI development, and social media marketing. Its team members develop marketing campaigns, produce video and cinematography materials, and create digital content. 510 Media has worked on projects for Google, the 49ers Foundation, and Comcast. Its nonprofit initiative, Hope Foundation, is dedicated to supporting entrepreneurs in the African-American community.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (49)
Google
5.0 / 5 (7)
Yelp
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
ALANI Consulting logo
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ALANI Consulting

2473 Alida St, Oakland, CA 94602
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  • Social Media Marketing
  • Search Engine Optimization

Business Description

ALANI Consulting provides digital marketing solutions to businesses in Oakland and across the country. It helps clients create and maintain a digital presence, become searchable, and engage with its customers online. This includes generating ongoing content and creating profiles for social media, websites, and Google My Business. In addition to digital marketing, the firm offers sales training, forecasting, growth planning, operations streamlining, and administrative support. ALANI Consulting helps start-ups navigate the business arena by offering a step-by-step guide on its website.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (26)
Yelp
5.0 / 5 (1)
Allison Bliss Consulting logo
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Allison Bliss Consulting

Oakland, CA 94606
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  • Social Media Marketing

Business Description

Serving Oakland small business owners, Allison Bliss Consulting offers marketing and communication services to help improve client profitability. The company assists in strategic planning, public relations, social media marketing, and market research. Its team of professionals develops and designs websites, produces video materials, and facilitates publicity events on social media and publications. It received the Best of Oakland Marketing 2021 award and has worked with clients such as Apple Computers, Renaissance Entrepreneurship Center, and UCSF.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (8)
Facebook
3.9 / 5 (7)
Google
5.0 / 5 (5)
APC Digital Media logo
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APC Digital Media

2244 Oak Grove Rd Unit 3546, Walnut Creek, CA 94598
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Business Description

Founded in 1987, APC Digital Media is an interactive media, web design, and digital marketing company near Oakland that offers advertising services to businesses. Its SEO services include optimizing website content, improving search engine rankings, and increasing visitor traffic. In addition to creating ads, the company posts content on a daily or weekly basis to social media sites that keep businesses engaged with customers. To achieve a client's campaign goals, APC Digital Media designs logos, emails, and brand images.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Artsy Geek logo
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Artsy Geek

4900 Shattuck Ave #3074, Oakland, CA 94609
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  • Brand Development
  • Social Media Marketing

Business Description

Artsy Geek works with small businesses and organizations in the Oakland area. It offers a variety of services to help clients establish their brands and prosper in the digital world, including SEO, social media management, email marketing, web design and development, online advertising, and graphic design. The firm was founded by Jennifer Heller, who is a Certified Neuro-Linguistic Programming Master Practitioner and has been in the industry for 20 years. Stone Fleury and Center for Mindful Medicine are some of Artsy Geek's previous customers.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (13)
Google
5.0 / 5 (5)
Becker logo
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Becker

1500 Grant Ave, Suite 218, Novato, CA 94945
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  • PPC Advertising
  • Social Media Marketing
  • Search Engine Optimization

Business Description

Becker is a full-service marketing agency that caters exclusively to universities and colleges in Oakland. It helps schools generate more leads and enrollments by implementing strategies that can reach potential students in the digital sphere. These include keyword research, pay-per-click ads, and social media promotions. The company also offers website development and design services for schools that have yet to transition fully to online practices. Before specializing in the education sector, founder Roger Becker worked in the retail advertising industry.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)
Candeavor logo
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Candeavor

2323 Broadway, Oakland, CA 94612
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  • Brand Development
  • Search Engine Optimization

Business Description

Candeavor is a digital marketing company catering to organizations, businesses, and communities from its office in Oakland. It builds organic reach through branding, creates responsive websites, and uses SEO to boost rankings. It also capitalizes on social media marketing to connect with target audiences. The agency spends 20 percent of its efforts on research and technology to understand trends that will help its clients. Candeavor's name is derived from the words "can" and "endeavor," signifying its belief in telling stories that spark positive change.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)
Catchword logo
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Catchword

409 13th Street, 12th Floor, Oakland, CA 94612
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  • Email Marketing

Business Description

Catchword is a digital marketing agency that caters to entrepreneurs and companies in Oakland. Since its founding in 1998, the agency and its staff members have assisted more than 500 clients in utilizing brand positioning and UX-related strategies, as well as logo and website design, to boost their market impact. They also conduct research and analyses on competitive brands, strategize corporate identity systems, and collaborate with partner agencies on copywriting and identity design. Catchword's previous clients include Adobe AIR, HumanEdge, Qinetic, and PI Coresight.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
ConsciousMark logo
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ConsciousMark

Oakland, CA
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  • Brand Development

Business Description

ConsciousMark is a marketing and PR strategy firm that has been serving creatives, small businesses, non-profit, and community organizations in Oakland and surrounding areas for 13 years. The services it offers include digital marketing strategy, digital marketing implementation (social media, email marketing, content marketing), PR strategy, and website design. Founded in 2009 by business and marketing strategist Kenya Moses, ConsciousMark has helped hundreds of businesses around the world grow their online and offline presence and revenue.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Definery logo
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Definery

1904 Franklin Street, Suite 601, Oakland, CA 94612
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  • Brand Development

Business Description

Definery is a digital product design and creative company that serves clients in the Oakland metro and nearby areas. It designs products for businesses in multiple industries, such as telecom, insurance, legal, music, and fintech. Its product design services include concept analysis, rapid prototyping, and pilot testing. The company also offers branding and visual identity, web design, and UX/UI design solutions. Definery has collaborated with large companies, like Salesforce, Facebook, Paypal, and EastWest Bank.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
3.5 / 5 (15)
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)
Digital Meaning logo
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Digital Meaning

2602 9th St, Berkeley, CA 94710
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Business Description

Based in Oakland, Digital Meaning is a digital marketing agency that provides strategic marketing and creative support to B2B clients. It offers single-project or ongoing subscription-based services. The company's marketers, copywriters, designers, developers, and project managers collaborate and analyze client business needs to create marketing plans that address sales issues and promote business growth. The agency provides social media marketing, email marketing, and website content. Digital Meaning has assisted Maestro Sausage Company and StatRad.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Green Juice Group logo
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Green Juice Group

321 Modoc Ave Suite A, Oakland, CA 94618
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  • Brand Development

Business Description

Green Juice Group is a full-service marketing agency serving clients in the Oakland area. It offers digital and traditional marketing solutions, such as television and radio ads, video production, SEO strategies, and social media management. The company utilizes a proprietary hub- or partner-based model that allows its staff to remain client-focused during the planning and execution stages of the agency's marketing programs. Green Juice Group serves clients of varying sizes in different industries, including Stevens Creek branches of Volkswagen and Toyota or AffinityX.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Hurricane Images Inc. logo
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Hurricane Images Inc.

3226 Laurel Ave, Oakland, CA 94602
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Business Description

Hurricane Images Inc. is a digital marketing company in Oakland specializing in small business, artist, and nonprofit advertising solutions. Founded in 2015, the award-winning company offers marketing consultations, branding, graphic design, social media content, video production, and photography services to its clients. Hurricane Images has collaborated with major brands, including Levi's and the California Department of Public Health. It has been awarded many playwriting and content production prizes, including the John Golden Playwriting Prize.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Jade Orchard logo
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Jade Orchard

3868 Howe St Apt 1, Oakland, CA 94611
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Business Description

Jade Orchard is a digital marketing agency in Oakland. It works with clients ranging from startups to national corporations. Its team of experts specializes in personalized digital marketing strategies that boost online visibility and increase conversion rates. It uses SEO and SEM techniques to develop and launch online ad, social media, and content marketing campaigns. Jade Orchard works with a wide range of clients, such as Ben & Jerry's, National Holistic Institute, EA Sports, and AppointmentPlus.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.8 / 5 (17)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
James Jordan Marketing logo
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James Jordan Marketing

876 Aileen St., Oakland, CA 94608
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  • Social Media Marketing
  • Search Engine Optimization

Business Description

Since 2013, James Jordan Marketing has been catering to businesses throughout Oakland. It works with a range of clients, from eye services providers to real estate firms, and offers services like search engine optimization and e-mail marketing. The company provides an SEO report to guide individuals on different matters, including reviews and local listings. It also takes on copywriting projects. James Jordan, the company's owner, has over a decade of experience in product management. He holds a Hubspot Solutions Partner certification.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.5 / 5 (17)
Yelp
5.0 / 5 (6)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Jordan Digital Marketing logo
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Jordan Digital Marketing

1018 4th Ave, Oakland, CA 94606
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  • PPC Advertising

Business Description

Jordan Digital Marketing is an independent agency that provides services to clients in the Oakland metro and the surrounding areas. It helps businesses increase their customer base and maximize their ROI by utilizing online marketing tools and strategies. These include content creation, conversion rate optimization, email funnel building, and search engine marketing and optimization. It also designs and creates ads made of audio, images, texts, and videos. Jordan Digital Marketing has been operating since 2017. It is certified as a Google Premier Partner.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Lakeshore Local SEO logo
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Lakeshore Local SEO

420 Bellevue Ave. #108, Oakland, CA 94610
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  • Search Engine Optimization

Business Description

Lakeshore Local SEO provides Oakland with digital marketing solution. Its owner, Randy Lyman, makes it his mission to assist local businesses in getting their websites to rank higher in searches. Lyman conducts local SEO to direct more foot and web traffic to his commercial clients. His on-page SEO service involves keyword research and content. Lyman also offers private one-on-one SEO coaching. He founded the company in 2022 to help struggling local businesses. Lyman is the current Montclair Living magazine content coordinator.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
LQ Digital logo
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LQ Digital

1700 Broadway, 6th Floor, Oakland, CA 94612
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  • PPC Advertising
  • Search Engine Optimization

Business Description

LQ Digital is a marketing firm that works with clients in Oakland. It offers a variety of digital marketing services, such as SEO, paid advertising, affiliate marketing, and lead generation. The agency also has a contact center where clients can connect with their ideal customers via email, text/SMS, or phone calls. LQ Digital has assisted clients such as McAfee, Morningstar, and HSBC in identifying top customers and increasing brand awareness. It also acts as a digital economist for clients who employ data-driven marketing strategies.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.1
Google
3.7 / 5 (15)
Facebook
4.4 / 5 (13)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Magnified Media logo
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Magnified Media

100 Pine Street, San Francisco, CA 94111
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Business Description

Magnified Media is a digital marketing agency that helps businesses in the Oakland area to build online visibility and credibility. The experts work on local search engine optimization with a focus on ROI and placing companies on Google Maps 3 Pack. They create engaging content for social media pages such as Facebook for businesses to retain customers. Additional services include website design and reputation management services. The staff offers marketing consulting services that help clients to improve on SERP, SEO, and maps ranking.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)
Meet Geraldine logo
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Meet Geraldine

2323 Broadway, Oakland, CA 94612
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  • Social Media Marketing
  • Search Engine Optimization

Business Description

Meet Geraldine is a full-service marketing company that serves proprietors in the Oakland area and nearby locations. It provides a signature 8-point assessment process, which includes website backup, form submission testing, Google analytics status checking, and bulk spam comments removal. The agency also updates WordPress and plugins, reviews visual websites, and monitors daily malware and Google blacklists. In addition, it offers web hosting and domain solutions. Meet Geraldine has been in the industry for nearly 15 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (12)
Yelp
5.0 / 5 (10)
Google
4.7 / 5 (3)
Rainfactory logo
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Rainfactory

1710 Franklin St # 210, Oakland, CA 94612
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Business Description

Rainfactory is a full-service digital marketing agency in Oakland that works with businesses of every size to create innovative online advertising campaigns. Services offered by the agency include social media management, e-commerce, crowdfunding, email marketing, and website design. Experts from the agency perform market tests to work out the best marketing strategy for each business. It creates ads on a variety of platforms, including Amazon, Google, and Facebook. Rainfactory has created campaigns for Target, Philips, and Balsam Hill.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Reverence logo
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Reverence

2323 Broadway, Oakland, CA 94612
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  • Search Engine Optimization

Business Description

Reverence is a team of digital marketing professionals who have been working with companies and organizations in Oakland for over a decade. The firm helps business owners build long-term returns on their investments through SEO, reputation management, online advertising, and social media campaigns. The method includes reviewing clients' companies and working with them to create strategies and help them make informed decisions. In addition, Reverence develops functional and user-friendly corporate websites, mobile apps, and online stores.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
School of Thought logo
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School of Thought

544 60th Street, Oakland, CA 94606
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  • Brand Development

Business Description

School of Thought is a creative and digital marketing company that caters to businesses and organizations in Oakland and the surrounding area. The company creates digital content and marketing campaigns using ads, banners, videos, and websites to convert market leads into customers. It builds sustainability and social responsibility campaigns, employing various tools, including short films, podcasts, and murals. School of Thought has over 10 years of experience. One of its clients commended the team for bringing a 500% increase in online user impressions for their brand.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
4.2 / 5 (5)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
––
Detail
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Search Nurture logo
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Search Nurture

344 Thomas L Berkley Way, Oakland, CA 94612
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Business Description

Search Nurture provides digital marketing services in Oakland to assist businesses to elevate their online presence. Its employees offer SEO services and analyze website performances to identify and fix non-operational keywords and marketing campaigns. They provide retail ad management services which entail Amazon, Walmart, and targeted advertising solutions. The professionals utilize Pinterest, Twitter, Facebook, and Instagram to market products and services. Content creation and PPC services are also available. Search Nurture has worked for Kate Spade New York, Envoy, and Bio-Oil.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Single Origin Media logo
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Single Origin Media

1212 Broadway Plz, Walnut Creek, CA 94596
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Business Description

Single Origin Media is a digital advertising and design agency that specializes in display advertising solutions for businesses in Oakland and surrounding areas. In business since 2014, its experienced marketing team improves search engine rankings and increases website traffic for businesses. To build brand awareness and reach more customers, the agency creates ads and engaging content on social media platforms such as Facebook, Twitter, and Instagram. It also produces informative videos to promote company products and services on YouTube.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Socially Focused,LLC logo
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Socially Focused,LLC

505 14th St, Oakland, CA 94612
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Business Description

Founded in 2016, Socially Focused LLC provides digital marketing services in Oakland. It merges creativity and technology to increase business visibility with the help of professional photography and client-specific web design services. The agency's team leverages social media to help small business clients attract their target audience and increase customer engagement within the first 30 days. Socially Focused's results-oriented approach to online marketing has worked for Sotheby's International Realty and Oakland Private Industry Council.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
SocialPulsar logo
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SocialPulsar

388 Market St Ste 1300, San Francisco, CA 94111
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Business Description

SocialPulsar is a full-service digital marketing agency near Oakland that has helped businesses build their brands through effective online marketing strategies since 2015. Using the latest SEO techniques and tools, its marketing experts optimize websites and keywords to improve search engine results and increase visitor traffic. The agency creates PPC ads for various social media platforms to help clients attract a larger audience and increase sales. SocialPulsar offers mobile app marketing services that keep customers engaged with businesses.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Susby Digital Marketing, LLC logo
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Susby Digital Marketing, LLC

630 Thomas L Berkley Way Apt 708, Oakland, CA 94612
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Business Description

Susby Digital Marketing LLC is a digital marketing agency that serves Oakland. It provides SEO and SEM solutions to push websites to the top of search engine results and market a client's business using paid advertisements on Google and Yahoo respectively. The experts offer social media strategy and implementation services that guarantee strong social reach to the right audience. They offer web design services and ensure websites are market-friendly, easy to maintain, and relevant.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Wellington Studio logo
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Wellington Studio

505 14th St Suite 900, Oakland, CA 94612
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  • Brand Development

Business Description

Wellington Studio is a locally owned and operated full-service branding and web design agency that serves Oakland and the surrounding areas. Its clients include small to mid-sized companies, non-profit organizations, and entrepreneurs. It provides services such as digital marketing, branding, graphic design, content strategy and copywriting, and web design, security, and maintenance. Wellington Studio has been in operation for more than a decade. Owner Chamaine Woffard is a member of the Oakland African American Chamber of Commerce.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.7 / 5 (17)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is search engine marketing?

Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

What is digital marketing analytics?

Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

What is digital direct marketing?

Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

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