FounderTraction improves the online presence of companies throughout the Livermore metro. It provides services for data and analytics, design, content, and strategy development. The data-driven company performs both primary and secondary business analyses to understand the particular needs of each client. Its process starts with a discovery meeting followed by consumer research, product development, implementation, and campaign monitoring. Along with providing the feedback required for the project, FounderTraction also attempts to explain to clients the reasoning behind each recommendation.