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Best Pay-Per-Click (PPC) Agencies in Livermore

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Pay-Per-Click (PPC) Agencies FAQs

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Bay Area SEO Co. logo
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Bay Area SEO Co.

Pleasanton, CA 94566
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Business Description

Bay Area SEO Co. is an internet marketing firm that helps businesses in Livermore build their brand and audience in the online space. It provides pay-per-click services by creating targeted Google Ads campaigns that help build brand awareness and drive traffic to its clients' sites. Its staff handles search engine optimization, web design and development, and Facebook advertising services that help attract the target audience. As one of its core values, the marketing agency strives to create equality by encouraging its client's members to share their ideas throughout the campaign process.

ClickAway Marketing logo
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ClickAway Marketing

1900 Camden Avenue, San Jose, CA 95124
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Business Description

ClickAway Marketing helps businesses in Livermore scale their operations through online solutions, platforms, and channels. It offers PPC advertising services that provide an opportunity to advertise products or services to a specific audience that is actively searching for related content. The company also builds WordPress and Shopify websites that are accessible on various devices and equipped with contact forms and click-to-call CTAs. ClickAway Marketing's clients include Wowyow, Cox Business, and The Gazette. Consulting services are also available for startups.

Full Stop Ads logo
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Full Stop Ads

6200 Stoneridge Mall Rd, Pleasanton, CA 94588
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Business Description

Full Stop Ads is a digital marketing and PR agency serving businesses in Livermore and the surrounding areas. It provides PPC advertising services through Google Ads and Microsoft Ads. Its process includes performing market research, managing and tweaking bids, and performing necessary campaign optimizations. Other services include SEO, reputation management, social media marketing, and content marketing. Full Stop Ads has worked with over 5,000 clients in more than 100 countries. The agency is a Google Partner and Bing Ads Accredited Professional.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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Just That Much logo
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Just That Much

7172 Regional St #203, Dublin, CA 94568
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Business Description

Just That Much collaborates with service providers in Livermore. It offers a selection of digital marketing solutions to enable entrepreneurs to promote their products, reach their target local and national customers, and raise brand awareness. The agency helps clients create pay-per-click ad campaigns posted on various social media platforms, including Yahoo, Google, and Bing. It also handles web design and mobile organic listing projects. Just That Much has served Knight Roofing Services, MC Heat Cool, and The Tile Outlet.

Marketing U Agency logo
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Marketing U Agency

Lodi, CA
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Business Description

Marketing U Agency serves clients throughout Livermore and the surrounding areas. The agency crafts and implements paid advertising campaigns on Google, Facebook, Instagram, YouTube, and Pinterest by offering pay-per-click management services. It also specializes in creating videos to showcase brands and products on online listing platforms and social media pages. SEO and web design services are also available. The agency's founder, Lindsay, has provided digital services to various businesses, including law firms, dental clinics, real estate companies, and hair salons.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
WebByline logo
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WebByline

PO Box 1540, Fremont, CA 94538
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Business Description

WebByline caters to the digital presence needs of business owners in Livermore. The agency assists in boosting the brand recognition, revenue, and website traffic of its clients by employing PPC advertising tactics. Its team of specialists creates a comprehensive report, which includes current site traffic information, competitive analysis, and recommended targeted keywords. They implement the ads by setting up accounts on various platforms, including Google Ads and Analytics, Ad Center, WordPress, and social media channels.

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Frequently Asked Questions

What is PPC in marketing?

PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

What is a PPC agency?

A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

Some common services provided by PPC agencies include:

  • Keyword research to ensure ads are properly targeted
  • Creation of PPC ad copy
  • Creation of ad bidding rule sets
  • Monitoring of ad campaigns
  • Tweaking bidding and other parameters to maximize results

How much do PPC agencies charge?

The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

  • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
  • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
  • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.

What is a PPC marketing campaign?

A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

Is AdWords the same as PPC?

No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

What does CPC mean?

CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

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