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Best PR Firms in Fresno

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Archer & Hound Advertising logo
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Archer & Hound Advertising

7910 N Ingram Ave Ste 102, Fresno, CA 93711
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Business Description

Archer & Hound Advertising is a PR firm serving clients throughout the Fresno metro area. This firm was founded in 2006 and has since worked with a multitude of small and midsize business clients, acting as a consultant and representative to help grow and improve their brand reputations. It uses an array of media connections to secure placements and also handles direct communications with constituents via public affairs strategies. Archer & Hound Advertising provides crisis communications services too.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Facebook
4.5 / 5 (11)
Yelp
1.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Catalyst Marketing Company logo
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Catalyst Marketing Company

1466 Van Ness Ave, Fresno, CA 93721
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Business Description

Catalyst Marketing Company is a PR firm in Fresno serving clients in the gaming and tourism industries. Its public relations services center on earned media placement projects, and it takes advantage of local, regional, and national networks to distribute its clients' brand stories. Catalyst Marketing Company helps clients to create brand messages that are in alignment with their brand development goals. This PR firm also supplements its media planning efforts with graphic design and digital media expertise.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
4.7 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
JP Marketing logo
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JP Marketing

7589 N Wilson Ave Ste 103, Fresno, CA 93711
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Business Description

JP Marketing is an advertising agency providing public relations services for over 25 years. Its PR services are highly intertwined with its social media strategies, and it often combines these platforms to execute coordinated outreach campaigns and facilitate communications with interested audiences. JP Marketing also creates crisis communications plans and manages their fulfillment when circumstances call for them. Aside from its options for filtered communication methods, this company does live events for PR purposes as well.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.8 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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