Best Advertising Agencies in El Monte

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David & Goliath

909 N. Pacific Coast Highway Ste. 700, El Segundo, CA 90245
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  • Integrated Media Campaigns

Business Description

David & Goliath works with brands in El Monte, integrating multiple services, including branding, digital and experiential marketing, broadcast production, and creative development, in the advertising projects it handles. Its staff deals with promotions, events, public relations, and corporate communications. David & Goliath has been operating for over 20 years. Dedicated to diversity, it continuously reevaluates its hiring, promotion, and retention process to create an impact on underrepresented communities. It has collaborated with Kia and Vizio and has worked on Jason Derulo's launch of One In A Milli.

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Frequently Asked Questions

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

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