Persona PR is a full-service firm catering to local and international clients in Downey. It deploys traditional and digital PR campaigns, corporate communication strategies, and branding solutions. The firm renders services such as talent representation, media management, and promotional opportunity organization. It provides customized solutions for the needs of authors, non-profits, lifestyle experts, and fashion-based clients. Persona PR was established in 2010 and gives back to the community through the Sundance Institute, WWF, and Obama Foundation.