Gente Now provides legal marketing services to Downey organizations. It assists law firms with expertise in personal injury, criminal defense, workers' compensation, and employment law. The office assists lawyers in scaling their businesses by helping under-represented U.S. consumers. It conducts lead generation using a blend of bilingual, inbound, and outbound methodologies. The company also connects organizations and businesses in the sectors of finance, education, health, insurance, travel, and entertainment. Gente Now also caters to Spanish-speaking communities.