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2024

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Best PR Firms in Carlsbad

Our Recommended Top 12

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Carlsbad PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

16Reviewed

14Curated

12Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
1901 1st Avenue #194, San Diego, CA 92101
  • Social Media Marketing

Why choose this provider?

Community Associates & Modern Press is a full-service PR firm that serves the Carlsbad metro and the surrounding localities. The company helps clients grow their brand and boost their marketing efforts by providing a variety of public relations expertise. Its PR team handles press releases, media relations, and consumer relations for small businesses and start-up firms. The group also offers expertise in strategy consulting, business and branding development, digital marketing, traditional advertising, and affiliate partnership generation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
610 West Ash Street, Suite 901, San Diego, CA 92101
  • Content Marketing
  • Crisis Management

Why choose this provider?

Headquartered in San Diego, KCD PR is an independently owned agency that has been serving clients in Carlsbad since 2009. It employs public relations strategies to manage the audience's brand perception. Its team carries out a portfolio of services, including crisis communications, media relations, content marketing, integrated marketing, brand awareness, and media and presentation training. The agency focuses on businesses in the transportation, finance, and high-IT sectors. KCD PR has been granted the PR Campaign of the Year by the Stevie American Business Award in 2020.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (22)
Google
5.0 / 5 (1)

Website
2869 Historic Decatur Road, San Diego, CA 92106
  • Influencer Marketing
  • Crisis Management

Why choose this provider?

Crowe PR is a digital marketing agency that serves the Carlsbad area. The agency provides media relations campaigns to help businesses establish authentic connections with their customers by leveraging its senior-level team's relationships with regional, national, and trade journalists, producers, and bloggers. It develops crisis communication plans to protect businesses from issues and threats that might affect their reputation. Anna Crowe, the agency's founder, was named one of the 50 Top Women in PR in 2020 by PRNEWS, a public relations trade magazine.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)
Google
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
401 West A Street, Suite 1430, San Diego, CA 92101
  • Social Media Marketing

Why choose this provider?

Olive is a San Diego-based company that provides services to clients in the Carlsbad metro and the surrounding communities. It helps individuals and brands deliver their messages and engage with their target audiences by offering public relations solutions. These include content creation and management, event photography, key messaging, media pitching and news releases, media training, and strategic advertising. It also handles national and regional campaigns. Olive has been in operation for more than a decade.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7

Website
PO Box 130721, Carlsbad, CA 92013
  • Branding

Why choose this provider?

Savvy Branding Group is a PR agency that empowers brands in the Carlsbad area. For the past 18 years, It has been helping small, medium, and large businesses identify and achieve goals through research-oriented marketing plans. Savvy offers a variety of PR-related services, including content creation, social media management, web design, SEO, and email marketing. The agency has worked with numerous clients, such as Squeeze Fitness, Global Vision International, Start Up Smart, and The Founders Academy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)
Facebook
5.0 / 5 (4)
Yelp
5.0 / 5 (4)

Website
401 B Street, Suite 150, San Diego, CA 92101
  • Crisis Management
  • Social Media Marketing

Why choose this provider?

For over two decades, Southwest Strategies has been assisting businesses in Carlsbad that want to launch successful PR campaigns. It acts as a public relations partner by helping clients navigate complex communication processes involving multicultural television markets, government agencies, and organizations. It has also provided assistance to businesses experiencing different forms of PR crises, from scandals to product recalls. In 2021, Hermes Creative Awards recognized Southwest Strategies for its work in the Tri Point Homes Project by giving them the Hermes Platinum Award.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
1620 Fifth Ave, San Diego, CA 92101
  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Why choose this provider?

Madaffer Enterprises is a full-service company assisting Carlsbad businesses in building brand credibility. Its PR professionals help entrepreneurs develop creative strategies when managing their public outreach efforts, political campaigns, or media relations. They also provide assistance to local governments that are seeking to improve their residents' quality of life by becoming smart cities that integrate energy efficiency, environmental sustainability, and traffic management solutions into their daily operations. Madaffer Enterprises is currently headed by Jim Madaffer, a former member of San Diego City Council.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
5937 Darwin Ct Ste 100, Carlsbad, CA 92008
  • Social Media Marketing
  • Website Design

Why choose this provider?

With its PR outreach efforts, Aesthetic Brand Marketing assists medical firms and plastic surgery facilities throughout Carlsbad in managing their brands. By establishing dynamic links with local companies, the agency helps clients establish their own presence and promote brand awareness among target consumer groups. Its outreach team also formulates creative and technical strategies to develop programs that create relationships among consumers on online platforms and search engines. The agency's portfolio features clients such as The West Institute and the Sarasota Plastic Surgery Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (77)
Yelp
5.0 / 5 (5)

Website
4045 Third Ave. Suite 200, San Diego, CA 92103
  • Media Training
  • Branding
  • Crisis Management

Why choose this provider?

Nuffer Smith Tucker Public Relations caters to business owners in Carlsbad and nearby areas. It helps entrepreneurs start conversations, tell stories, and build relationships through its wide selection of PR services. The agency provides message development, research, media training, and influencer and community relations solutions. Its professionals also handle issue and crisis management, website design and development, email marketing, and content creation tasks. The company has been in the industry for more than 45 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (24)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.5
Responsiveness
Friendliness
Helpfulness
––
Detail
––

Website
Carlsbad, CA 92008
  • Branding
  • Website Design
  • Social Media Marketing

Why choose this provider?

VIB Marketing collaborates with businesses from various industries in Carlsbad and nearby locations to help them grow their brands. The company provides data-driven PR solutions and works with bloggers, writers, and media outlets to help entrepreneurs tell their stories to the public. Its specialists also offer press releases and brand development and management services. Additionally, they deal with SEO and social media marketing jobs. The agency's senior marketing consultant, Richard Scheufler, holds the Google AdWords certification.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1931 Newport Blvd, Costa Mesa, CA 92627
  • Influencer Marketing
  • Social Media Marketing

Why choose this provider?

Reveille is a marketing and PR firm in Costa Mesa providing services to nonprofits, personal brands, and corporations in the Carlsbad metro. The firm was founded in 2010 by its CEO Brenda Springer, after a decade of global experience in media communications and PR. Its services include PR strategy, market positioning, print and digital advertising, influencer marketing, and social media marketing. Reveille has helped launch campaigns for prominent organizations like the Evangelical Christian Credit Union (ECCU) and Beckett Media.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Website
402 W Broadway 29th Fl, San Diego, CA 92101
  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Why choose this provider?

(W)right On Communications serves clients in Carlsbad. The agency handles public relations campaigns and incorporates media relations and internal communications strategies. It earns media placements from newspapers, TV networks, and online articles. The agency's roster of clients includes firms in the hospitality, energy, healthcare, education, and technology sectors. Its CEO, Grant Wright, has more than 18 years of public relations experience. He is a former board director for the San Diego Venture Group, a non-profit organization.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.7 / 5 (20)
Google
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning

  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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