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Best Advertising Agencies in Bakersfield

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Barton Marketing Group logo
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Barton Marketing Group

1800 19th Street, Bakersfield, CA 93301
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  • Brand Development

Business Description

Barton Marketing Group caters to clients in the Bakersfield metro and the surrounding communities. It connects businesses with their target audiences by creating broadcast, digital, and print advertising campaigns. It has capabilities in search engine marketing and optimization, social media consulting and management, and web design and development. Its strategies also include billboards, brochures, direct mail, magazines, media buying, and promotional products. Angela Barton, the CEO, brings over 20 years of experience in the industry.

Creatively Blind logo
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Creatively Blind

P.O. Box 10174, Bakersfield, CA 93389
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  • Brand Development

Business Description

Creatively Blind is a business that creates advertising plans for clients in the Bakersfield metro. The team shares a brand story through strategic messaging, refining logos, matching all marketing collaterals, and building a mobile-friendly website. It also uses both digital media and traditional forms of advertising. CJ Jolliff founded the company in 2004. The name Creatively Blind was inspired by his degenerative eye condition which allowed him to appreciate visual experiences more and "see" a design before its creation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)
eMedia Marketing Solutions logo
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eMedia Marketing Solutions

5016 California Ave #6, Bakersfield, CA 93309
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  • Integrated Media Campaigns
  • Brand Development
  • PPC Advertising

Business Description

eMedia Marketing Solutions is a Bakersfield-based agency that helps businesses grow through digital and traditional advertising methods. Included in its services is outdoor advertising, which caters to brands looking to communicate with audiences in specific locations. It also helps clients promote their products and services through social media platforms, events, and collateral such as brochures and business cards. Radio and television are also utilized by its team. eMedia Marketing Solutions' employees have nearly a century of collective industry experience.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (11)
Hey Salty logo
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Hey Salty

1522 18th Street, Suite 220, Bakersfield, CA 93301
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  • Brand Development
  • Integrated Media Campaigns

Business Description

Hey Salty is a boutique firm that covers marketing communications and public relations campaigns around Bakersfield. It uses insights regarding audience behavior and data from consumer analyses in its advertising and marketing efforts. It also utilizes owned, shared, and paid digital media strategies to drive engagement among targeted demographics on different online and mobile platforms. The firm's portfolio of clients includes known companies and groups within Kern County, including the Greater Bakersfield Chamber, Monarch Home Services, and the Grimm Family Education Foundation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)
Saba Agency logo
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Saba Agency

PO Box 11570, Bakersfield, CA 93389
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  • Social Media Marketing

Business Description

Saba Agency has been serving clients across the Bakersfield metro and the surrounding areas since 1989. It helps business owners promote their products and brands by offering advertising services using digital strategies, including video production, social media management, web development, and web hosting. Its other services include television and radio advertising. The agency's president, Tom Saba, holds a degree in marketing. Its previous clients include Vortex Construction, Electric Motor Works, Hudson Valve, GEMCare, Rain for Rent, and Dignity Health.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)
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Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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