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Best PR Firms in Richmond, VA

Our Recommended Top 11

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Our goal is to connect people with the best local professionals. We scored Richmond PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



11Top Picks

Learn about our selection process.


featured provider = Featured Provider

PO Box 5491, Richmond, VA 23220 Rating

Review Sources

5.0 (2)

Why choose this provider?

Big Spoon Co. is a public relations firm in Richmond serving clients within and beyond the metro area. Mostly experienced with hospitality and food businesses, this company provides in-depth public relations services to address a variety of communication concerns. It does strategic planning and consulting work to devise and express solutions to key public relations issues that its clients face. Big Spoon Co. writes press releases for media outlets, does event planning and management, and facilitates brand partnerships as well.

Henrico, VA 23294

Why choose this provider?

Lloyd R. Leitstein brings over 30 years of industry experience to Henrico. The group handles public relations campaigns via traditional media, Twitter, and social media, personal image management, strategic marketing plans, advertising plans, market share analysis, motorsports marketing with NASCAR, Indy, Formula One, and United Sports Car, and crisis management. The founder has an extensive background in publishing, advertising, and marketing, served for over 10 years as a political strategist for campaigns and candidates, teaches seminars on crisis management at the University of Richmond School of Continuing Studies, and has also worked on campaigns for the American Lung Association.

3201 Seminary Ave, Richmond, VA 23227

Why choose this provider?

Scribe is a content marketing and public relations firm based in Richmond, Virginia that primarily serves national and global businesses in the professional services sectors, particularly law and legal technology. The agency focuses on digital PR and content marketing, helping brands increase awareness and converting leads into business. Scribe also helps organizations grow their audience through content strategy, thought leadership, search engine optimization services, and social media marketing.

Mechanicsville, VA 23111 Rating

Why choose this provider?

EndGame Public Relations LLC performs social media and public relations work for clients that include local, national and international organizations. This firm provides flexible PR services that include media relations, crisis communications, social media management, content creation, and website management and development. One of their more unique capabilities is podcast production. The company began offering the first business podcast production service in Central Virginia back in 2008.

50 Pear St, Richmond, VA 23223 Rating

Review Sources

5.0 (1)

Why choose this provider?

Capital Results is a public affairs and business consulting firm managing public relations projects for companies, associations, and government organizations from its office in Richmond. This firm assists clients with communications surrounding public policy issues via grassroots advocacy and coalition development techniques. It also uses internet-based methods of achieving public relations goals including social media platforms, websites, and mobile applications. Capital Results is experienced with crisis communication and reputation management work as well. Research and analytics services are available to clients seeking insights into public opinion.

PO Box 18460, Richmond, VA 23226

Why choose this provider?

Shannon Jackson Public Relations is a firm in Richmond providing strategic communications services to companies in the technology, finance, healthcare, and outdoor sports industries. Shannon Jackson Public Relations creates press releases and newsletters as well as brochures and catalogs. It plans and manages events, including those for product launches. This firm oversees corporate and internal communications too. For clients with extensive media-focused needs, it conducts media training and provides targeted media relations services. In-house copywriting services are also available.

9 S 12th St Ste 400, Richmond, VA 23219 Rating

Review Sources

5.0 (3)

Why choose this provider?

Founded in 2009, Commonwealth PR is a public relations firm coordinating outreach efforts for agencies and corporations throughout the Richmond metro area. Commonwealth PR undergoes a discovery phase for each client, conducting market and demographic research to determine the best approaches to their public relations concerns. Social media and crisis communications services are available as well. Clients can combine multiple public relations services into a campaign for a more comprehensive approach to fulfilling their branding goals.

6909 Patterson Ave, Richmond, VA 23226 Rating

Review Sources

4.7 (8)

Why choose this provider?

CreativeMktGroup is a marketing company in Richmond doing public relations work for start-ups and small businesses by offering intentionally simplistic services intended to contribute to its clients' branding efforts. It writes press releases for myriad purposes. It trains clients and their employees to conduct interviews. CreativeMktGroup also handles both internal and external communication concerns, consulting clients to improve and restructure their approach to messaging their own staff as well as third parties. This firm does advertising and media placement work too.

1805 E Broad St, Richmond, VA 23223 Rating

Review Sources

5.0 (19)
5.0 (1)

Why choose this provider?

The Hodges Partnership brings decades of combined PR experience to clients throughout Richmond. The firm strives to help companies reach prime target audiences via media relations, content marketing, social media, and communications audits, and past clients have included Kroger, Taradel, Hilldrup, the University of Richmond, and Snagajob. One of the founders previously worked in the press office at the FBI and the National Endowment for the Arts, as a press secretary on Capitol Hill, and in the private sector as well, and the other has a background in radio and TV news.

7113 Three Chopt Rd Ste 204, Richmond, VA 23226 Rating

Review Sources

5.0 (1)

Why choose this provider?

Gray Ryan Communications is a Richmond-based public relations firm rendering its services to senior living centers, real estate firms, professional services businesses, and related entities. Communication with media outlets and public organizations is one of its strong suits. It uses social media to communicate messages about brand identity and manage each client's reputation online. Gray Ryan Communications also has experience working directly with C-level executives to devise solutions to crisis communication challenges.

6 W Broad St Suite D, Richmond, VA 23220 Rating

Review Sources

5.0 (14)
5.0 (5)

Why choose this provider?

With over a decade of industry experience, Renaissance Marketing is a full-service digital marketing and public relations agency that serves businesses in Richmond and the surrounding areas. It helps clients maintain a good reputation among their target audience through PR services such as press releases, byline articles and op-eds, and community outreach. It also provides crisis management services for potentially damaging situations, including lawsuits, public health emergencies, and allegations of wrongdoing. The company has delivered more than 350 marketing projects.

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Compare our Top PR Firms

NameExpertise RatingAddressPromotionsLearn more
Big Spoon Co.
PO Box 5491, Richmond, VA 23220
Lloyd R. Leitstein
Henrico, VA 23294
3201 Seminary Ave, Richmond, VA 23227
EndGame PR
Mechanicsville, VA 23111
Capital Results
50 Pear St, Richmond, VA 23223
Shannon Jackson Public Relations
PO Box 18460, Richmond, VA 23226
Commonwealth PR
9 S 12th St Ste 400, Richmond, VA 23219
6909 Patterson Ave, Richmond, VA 23226
The Hodges Partnership
1805 E Broad St, Richmond, VA 23223
Gray Ryan Communications
7113 Three Chopt Rd Ste 204, Richmond, VA 23226
Renaissance Marketing
6 W Broad St Suite D, Richmond, VA 23220


  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.