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Best PR Firms in Salem, OR

Our Recommended Top 3

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  • Licensing
  • User Reviews
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Our goal is to connect people with the best local professionals. We scored Salem PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



3Top Picks

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featured provider = Featured Provider

991 Liberty Street, SE, Salem, OR 97302 Rating

Review Sources

4.3 (4)

Why choose this provider?

The Public Affairs Counsel in Salem is an organization that helps maintain the positive reputation of employers and institutions. It has been managing cases in the local community since 1976 and has provided lobbying and government affairs services, campaign management, coalition and grassroots management, strategic communications, and public opinion research. It has partnered with various customers to understand the opinions of the community. Some of its clients include 7-Eleven, Inc., American Staffing Association, Oregon Airport Managers Association, and Daimler.

  • Crisis Management
  • Media Training

495 State Street Suite 510, Salem, OR 97301 Rating

Review Sources

5.0 (1)

Why choose this provider?

CFM Advocates is a Salem-based agency that has been serving nonprofit, corporate, and public clients since 1990. Its team develops communications plans for clients facing crises that put their reputations at risk. The PR professionals have counseled doctors, executives, and universities. They also generate media coverage through social media content and press statements, craft public affairs strategies, and provide media training. CFM Advocates was co-founded by Gary Conkling, a Silver Anvil recipient and former reporter and newspaper editor.

  • Crisis Management

3340 Commercial St. SE, Suite 210, Salem, OR 97302 Rating

Review Sources

5.0 (5)
5.0 (4)

Why choose this provider?

VanNatta Public Relations, Inc., is a PR, marketing, and event planning firm in Salem serving the metro and nearby areas. The company's expertise includes media and community relations, influencer connections, content creation, brand collaborations, creative programming, and trend-spotting. It also conducts media and press events, grand openings, and office launches. CEO Mary Louise VanNatta is a fellow of the PRSA - Oregon Chapter. She received the William W. Marsh Lifetime Achievement Award in the 2018 Spotlight Awards.

  • Consulting
  • Strategic Communications
  • Content Marketing

Compare our Top PR Firms

NameExpertise RatingAddressPromotionsLearn more
Public Affairs Counsel
991 Liberty Street, SE, Salem, OR 97302
CFM Advocates
495 State Street Suite 510, Salem, OR 97301
VanNatta Public Relations, Inc.
3340 Commercial St. SE, Suite 210, Salem, OR 97302


  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.