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Best PR Firms in Rochester, NY

Our Recommended Top 7

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Our goal is to connect people with the best local professionals. We scored Rochester PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



7Top Picks

Learn about our selection process.


featured provider = Featured Provider

33 White Birch Cir, Rochester, NY 14624 Rating

Review Sources

5.0 (1)

Why choose this provider?

Cook Communications is a PR agency in Rochester serving small and midsize businesses as well as organizations. This is a virtual agency that provides a high level of flexibility and cost-effective solutions. It offers content creation services that take the burden off of clients while consulting those same clients on strategies for branded messaging. Cook Communications is also experienced with political consulting and has assisted various politicians and political organizations with public representation needs. A large part of its public relations work is media relations, and this firm is adept at procuring placements with both traditional and digital media outlets. It also assists with crisis communications when challenging situations arise.

2507 Browncroft Blvd Ste 105, Rochester, NY 14625 Rating

Review Sources

5.0 (1)

Why choose this provider?

Dresden Public Relations is a PR firm in Rochester that prides itself on the team’s industry experience, creativity, strategy, and integrity. The agency crafts “stories that sell and define” brands, and it delivers powerful messages across all platforms to reach the intended audience and stay ahead of the competition. Dresden Public Relations welcomes organizations of all sizes and types, including sole proprietorships and multinational corporations, and its client roster features Veterans Outreach Center, Cancer Wellness Connections, Rochester City Ballet, Indus Hospitality Group, Hart’s Local Grocers, Phoenix Graphics, and Toshiba’s AV Solutions division. The company serves the city and surrounding neighborhoods, including Penfield, Ogden, Murray, Leicester, Clarkson, Clifton Springs, and Brighton.

Rochester, NY 14618

Why choose this provider?

Dalmath Associates is a provider of high-caliber integrated marketing communications services in Rochester and Southwest Florida. The women-owned firm has been helping businesses and non-profits thrive for more than 25 years, and it uses proven methods and the latest tools to help clients “achieve communication, objectives, be competitive, and succeed in the marketplace.” The team of seasoned strategists, content producers, and communicators with years of combined professional experience serves clients in numerous industries, including Tom Golisano, Golisano Foundation, Rochester International Jazz Festival, Lifetime Assistance, Five Star Bank, Workforce Diversity Network, and many more. Dalmath Associates is a Public Relations Society of America member, and it provides a range of services, such as public relations, brand identity, social media management, website development and content management, advertising, and reputation/crisis response management.

121 Rue de Vl, Rochester, NY 14618 Rating

Review Sources

5.0 (2)
5.0 (1)

Why choose this provider?

McDougall Communications is a PR firm in Rochester serving diverse clients with a variety of public relations needs. This firm's team has achieved international recognition for its public relations services and maintains an expansive list of contacts, enabling it to help clients achieve media placements that can satisfy a range of messaging goals. It crafts messages, it assists with corporate communications, and it manages digital and social media efforts as well. McDougall Communications also helps brands with internal communications, devising messages that build morale among their staff and key stakeholders. Crisis communication services are available to clients facing various issues, along with interconnected team and media training and scenario mapping services.

2040 Westside Dr, Rochester, NY 14624 Rating

Review Sources

5.0 (1)

Why choose this provider?

QUINNtessence is a PR and strategic communications company in Rochester with over 30 years of experience. This company primarily consults clients on public relations concerns, helping them to more strongly define their engagement goals and craft branded messages that work to fulfill those goals. It can provide advice, organize entire public relations campaigns for clients. QUINNtessence does public relations writing of all kinds, including editorial, copywriting, speechwriting, and scripting. They also develop narratives for business plan documents. They handle media relations, including TV and radio talk show placements, and create content for social media platforms. The firm is WBE Certified and garnered an A+ rating from the BBB. Some previous clients include Xerox, Blue Cross/Blue Shield, and the City of Rochester.

40 Wildbriar Rd, Rochester, NY 14623 Rating

Review Sources

5.0 (4)
5.0 (1)

Why choose this provider?

Metrix Marketing is a PR firm in Rochester with extensive political experience and business relations knowledge. It leverages its contacts to provide clients with opportunities to grow their business platforms and spread messages to wider or more targeted audiences. Metrix Marketing also does market research to inform its efforts, meaning clients achieve better results more effectively while learning more in-depth information about their target audiences. Clients who need assistance with branding efforts can also find it at this company, which assists them with introspection and brand improvement while suggesting more effective methods of messaging both verbally and non-verbally. Advertising services are available as well.

6 N Main St Ste 220, Fairport, NY 14450 Rating

Review Sources

5.0 (11)

Why choose this provider?

Edge Advertising Group is a PR firm serving clients in the Rochester metro area and beyond. This firm is operated by a diverse group of specialists with experience in public relations, event planning, web development and SEO, social media, graphic art, copywriting, and a multitude of other media production categories. This combined talent functions to assist clients with matters of media relations and media strategy by addressing a comprehensive assortment of needs and creating messages in various forms to reach their target audiences. Edge Advertising Group also drives engagement via its event planning services, which it performs for a variety of clients. Crisis communication services are available as well for urgent needs.

Compare our Top PR Firms

NameExpertise RatingAddressPromotionsLearn more
Cook Communications
33 White Birch Cir, Rochester, NY 14624
Dresden Public Relations
2507 Browncroft Blvd Ste 105, Rochester, NY 14625
Dalmath Associates
Rochester, NY 14618
McDougall Communications
121 Rue de Vl, Rochester, NY 14618
2040 Westside Dr, Rochester, NY 14624
Metrix Marketing
40 Wildbriar Rd, Rochester, NY 14623
Edge Advertising Group
6 N Main St Ste 220, Fairport, NY 14450


  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.