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Best Pay-Per-Click (PPC) Agencies in Rochester, NY

Our Recommended Top 7

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Our goal is to connect people with the best local professionals. We scored Rochester Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



7Top Picks

Learn about our selection process.


featured provider = Featured Provider

72 Green Apple Park, Henrietta, NY 14467 Rating

Review Sources

4.6 (11)
5.0 (3)

Why choose this provider?

DNA Digital Marketing is a full-stack agency that caters to brands and businesses in Rochester. Its services include pay-per-click email marketing, lead generation, geotargeting, and marketing automation. It also offers SEO, web design, and video production services. It aims to bridge the gap between sales and marketing through its process, which includes executing marketing audits, identifying prospects, and creating scalable and repeatable frameworks for clients. DNA Digital Marketing supports organizations and charities like Foodlink, Covenant House, and World Vision.

400 Andrews Street, Suite 400, Rochester, NY 14604 Rating

Review Sources

5.0 (45)
5.0 (36)

Why choose this provider?

Arca Interactive is a marketing and website design agency that serves clients in Rochester. It provides pay-per-click (PPC) advertising services characterized by targeted social ads and searches. Its PPC services include keyword research and selection, competitor research and analysis, ad and content creation, advertising platform setup, and keyword bid management. In addition to PPC advertising, Arca offers website design and development, search engine optimization, UI/UX design, and app development. Its staff has over 20 years of combined experience with Google and Bing Ads.

401 East Las Olas Blvd Ste 130-566, Rochester, NY 33301 Rating

Review Sources

5.0 (7)

Why choose this provider?

Full Circle SEM is an internet marketing and technology company that provides marketing solutions to businesses in the Rochester metro. The business provides digital marketing services like search engine optimization, social media marketing, video marketing, and pay-per-click ad campaigns. Additionally, the group provides website development, design, and analytics services. Other services offered are phone call tracking, content creation, infographics, and graphic design. The company was established in 2010 and has handled more than 100 clients.

620 Park Ave. #238, Rochester, NY 14607 Rating

Review Sources

5.0 (1)

Why choose this provider?

Weidman Consulting, Inc., is a full-service digital marketing company based in Rochester. Its team creates and manages paid search marketing campaigns through platforms such as Google AdWords and Microsoft Bing Ads. Its paid search services include keyword research, ad design and text copywriting, landing page strategy development, and monthly reporting and analysis. Other services the company offers include SEO, web analytics, and CMS deployment, management, and training. Weidman Consulting has been in business for more than two decades.

510 Clinton Square, Rochester, NY 14604 Rating

Review Sources

5.0 (4)

Why choose this provider?

Zopflix is a digital marketing firm that supports businesses throughout Rochester. It helps clients attract potential customers and increase website traffic and sales by providing them with a wide variety of pay-per-click services, including search, display, mobile, and social media advertising. Its specialists perform campaign building and ad creation, keyword research, landing page and ad optimization, and fraud click monitoring and PPC reporting. Website design, SEO, and content writing services are also available. Zopflix has been featured in media outlets like Daily Herald and YourStory for its expertise.

1980 Edgemere Dr, Rochester, NY 14612 Rating

Review Sources

5.0 (14)

Why choose this provider?

Exe Productions is a digital marketing company assisting businesses in Rochester for over 20 years, offering pay-per-click marketing strategies. Its team handles product research and the creation of targeted and optimized ads to increase traffic and improve sales. They also cover the modification of PPC advertising campaigns and content creation for landing pages. The agency has been in business since 2001 assisting small businesses and new start-ups with web design, app design, UI/UX, Local and National SEO, and e-commerce solutions.

1240 Jefferson Rd, Rochester, NY 14623 Rating

Review Sources

5.0 (1)

Why choose this provider?

For over 20 years, TCN has been catering to the digital needs of eCommerce retailers, established companies, and startup enterprises in Rochester. The firm helps clients increase their digital presence and reach potential buyers through digital marketing services, such as pay-per-click (PPC) advertisement, search engine optimization, and social media promotions. Its SEO professionals, content writers, and Google webmasters collaborate in crafting PPC campaigns and reviewing keyword search terms for maximum impressions. Some of TCN's past clients include Main Window Cleaning and Flexbene.

Compare our Top Pay-Per-Click (PPC) Agencies

NameExpertise RatingAddressPromotionsLearn more
DNA Digital Marketing
72 Green Apple Park, Henrietta, NY 14467
Arca Interactive
400 Andrews Street, Suite 400, Rochester, NY 14604
Full Circle SEM
401 East Las Olas Blvd Ste 130-566, Rochester, NY 33301
Weidman Consulting, Inc.
620 Park Ave. #238, Rochester, NY 14607
510 Clinton Square, Rochester, NY 14604
Exe Productions
1980 Edgemere Dr, Rochester, NY 14612
1240 Jefferson Rd, Rochester, NY 14623


  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.