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2024

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Best Pay-Per-Click (PPC) Agencies in Albany, NY

Our Recommended Top 8

We did the research for you!

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Our goal is to connect people with the best local professionals. We scored Albany Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

13Reviewed

11Curated

8Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

11 Broad Street, 3rd Floor, Glens Falls, NY 12801

Expertise.com Rating

Review Sources

Facebook
4.3 (133)
Google
4.9 (64)

Why choose this provider?

Mannix improves online visibility and increases conversion rates by providing PPC management services to clients in Albany. It integrates SEO into its web design projects to turn visitors into customers and enhance clients' presence in local search results and directory listings. Its strategy includes developing website content, assigning metadata, conducting PPC search audits, and handling retargeting campaigns. The agency has been in business since 1996, extending its services to clients from industries like manufacturing, senior living, and tourism.

Albany, NY

Expertise.com Rating

Why choose this provider?

Media Pillars Website Design & Internet Marketing works with companies in Albany that have PPC advertising needs. The crew manages paid ad campaigns that are paired with organic SEO methods to show off brands online. It delivers supplementary social media marketing options that include the creation of regular community posts and the formulation of monthly reports to determine performance levels. The agency creates websites that comply with ADA regulations. Customers include Miller’s Backyard BBQ and Jessie’s Puppies.

120 Market St, Amsterdam, NY 12010

Expertise.com Rating

Review Sources

Google
5.0 (11)
Facebook
4.0 (8)

Why choose this provider?

Engines of Creation has been serving customers in Albany since 2003. It handles PPC campaigns, crafts WordPress websites, and renders local SEO. It also helps with review generation and performs email and social media marketing. Additionally, Engines of Creation assists e-commerce business owners who are looking to provide pick-up and delivery services through UberEats, Mealo, and DoorDash. Its clients include First Credit Corporation, Mariaville Goat Farm, Trattoria Fortunata, Rayco of Schenectady, Mohawk Army Navy, and Thompson Reuters.

41 Woodside Drive, Glenville, NY 12302

Expertise.com Rating

Review Sources

Google
5.0 (4)

Why choose this provider?

MadAddie provides pay-per-click advertising services to clients in Albany. It conducts market research, focus group testing, content syndication, event promotion, and analytical reporting as part of its strategy. It utilizes marketing tools like BuzzSumo, MailChimp, UberSuggest, Google Analytics, Ahrefs, and HubSpot to drive business growth and generate leads. It delivers logo design, reputation management, email marketing, and SEO solutions to local, national, and international businesses. The agency was founded in 2010 and has worked with various clients, including JMZ Architects, Gabryshack Construction, and Bassett Healthcare.

501 New Karner Rd Ste 5A, Albany, NY 12205

Expertise.com Rating

Review Sources

Facebook
5.0 (6)
Google
5.0 (3)
Yelp
1.0 (1)

Why choose this provider?

OOMDO caters to the digital marketing goals of commercial entities in Albany. It helps clients generate leads and promote their service, product, or business through its paid search marketing and PPC solutions. Its experts utilize daily optimization, human-written ad copy, and keyword maintenance as part of their campaign strategies. It also uses various technologies, such as Nucleus and MenuPro, to streamline processes and track results. The company is a partner of Google, Bing, Shopify, and Yext.

66 South Pearl Street, 10th Floor, Albany, NY 12207

Expertise.com Rating

Review Sources

Facebook
5.0 (15)
Google
4.0 (2)

Why choose this provider?

The Finance Marketing Group is a full-service digital marketing agency in Albany. It handles PPC advertising, including account and campaign setup, keyword research, landing page design, and competitor analysis. Performance reporting and email or call conversion tracking are also offered. Its team handles social media marketing to increase brand awareness and engage target audiences. The agency, a member of ABA and NEFA, was founded in 2013. It serves several finance industries, including banks, equity firms, loan brokers, and lenders.

Albany, NY 12201

Expertise.com Rating

Review Sources

Google
5.0 (3)

Why choose this provider?

I Work For You Services provides PPC advertising to boost brand awareness and generate conversions for clients in Albany. It creates and monitors social, display, and search ads to capture the attention of target audiences. Its staff members design conversion-focused landing pages to promote products or services and help achieve business objectives. They strive to generate traffic, analyze data, and run split tests to optimize ad campaigns. In addition, they develop marketing strategies based on available data.

21 Corporate Dr, Clifton Park, NY 12065

Expertise.com Rating

Review Sources

Facebook
4.3 (270)
Google
4.6 (9)

Why choose this provider?

Internet Marketing Ninjas is a full-service agency providing pay-per-click advertising to Albany clients. It assists businesses in growing their clientele with search, display, social media, and product listing ads. Its campaigns use a data-driven approach, conducting competitor research and using analytics to evaluate progress. Monthly reports are provided. The company also offers SEO, social media marketing, and website development and redesign. Internet Marketing Ninjas was founded by Jim Boykin in 1999.

Compare our Top Pay-Per-Click (PPC) Agencies

NameExpertise RatingAddressPromotionsLearn more
Mannix
11 Broad Street, 3rd Floor, Glens Falls, NY 12801
Media Pillars Website Design & Internet Marketing
Albany, NY
Engines of Creation
120 Market St, Amsterdam, NY 12010
MadAddie
41 Woodside Drive, Glenville, NY 12302
OOMDO
501 New Karner Rd Ste 5A, Albany, NY 12205
The Finance Marketing Group
66 South Pearl Street, 10th Floor, Albany, NY 12207
I Work For You Services
Albany, NY 12201
Internet Marketing Ninjas
21 Corporate Dr, Clifton Park, NY 12065

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.