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2024

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Best Pay-Per-Click (PPC) Agencies in Grand Rapids, MI

Our Recommended Top 13

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Our goal is to connect people with the best local professionals. We scored Grand Rapids Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

23Reviewed

19Curated

13Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

PO Box 140532, Grand Rapids, MI 49514

Expertise.com Rating

Review Sources

Google
5.0 (12)

Why choose this provider?

Intellectual Ninjas is a digital marketing agency that provides pay-per-click advertising to clients in Grand Rapids. It designs and deploys targeted online ad campaigns that help businesses reach their target audience to increase customer base and revenues. It conducts extensive research before designing the ads, which then go through split-testing before launch. Campaign management and reporting are included. Intellectual Ninjas is a Google and Microsoft partner and has completed over 500 campaigns for more than 250 clients since 2012.

280 Ann St NW, Grand Rapids, MI 49504

Expertise.com Rating

Review Sources

Google
5.0 (15)
Facebook
5.0 (13)

Why choose this provider?

GreenCup Digital builds and optimizes online representations of businesses and organizations in the Grand Rapids area. The company manages Google and Facebook ad campaigns that include strategy building, design implementation, and monthly reporting. Its team of professionals analyzes buying lifecycles, researches industry trends, conduts data-driven optimizations, and manages account structures. GreenCup Digital has been serving advertising needs since 2012 and has completed projects for DayBreak Adult Day Program, the Grand Rapids Marathon, and Healthy Plate Living.

Grand Rapids, MI

Expertise.com Rating

Review Sources

Google
4.9 (46)
Facebook
5.0 (10)

Why choose this provider?

Nation Media serves various clients—including HVAC companies, non-profit organizations, law firms, electric vehicle dealers, and healthcare providers—throughout Grand Rapids. The agency handles the creation and execution of pay-per-click advertising campaigns on platforms like Facebook and Google. It schedules a photoshoot with clients to obtain non-generic photos and places these on ads. The agency also optimizes campaigns that take into account ad performance. Nation Media runs a blog to educate clients on a variety of topics, ranging from ADA-compliant practices to local SEO.

906 Lake Michigan Dr NW, Grand Rapids, MI 49504

Expertise.com Rating

Review Sources

Google
5.0 (11)

Why choose this provider?

Simpler Site provides website and SEO support to entrepreneurs and businesses in Grand Rapids and nearby areas. It offers PPC advertising services that utilize keywords and market trends to help businesses grow. Its SEO strategies are planned and launched by engineers led by Josh Hiemstra, who has over 10 years of experience and is certified in Advanced Google Analytics and Google Tag Management. Simpler Site was founded in 2016 by Meredith Fennema, who has managed websites for clients across the country.

2131 College Ave. SE, Grand Rapids, MI 49507

Expertise.com Rating

Review Sources

Google
5.0 (13)

Why choose this provider?

David Kranker supports businesses in the Grand Rapids metro. He provides PPC management services to help clients generate website traffic and stand out from their competitors. He works with customers to determine their goals and target audience, creates landing pages, images, and ad copies, performs keyword research, builds campaigns, runs ads, and conducts ad optimizations when necessary. Kranker also offers SEO, graphic design, website development, and content marketing services. Some of his previous clients include Budget Branders, Don Bell Luxury Real Estate, and Majic.

25 Commerce Ave SW STE 50, Grand Rapids, MI 49503

Expertise.com Rating

Review Sources

Google
5.0 (8)
Facebook
5.0 (5)

Why choose this provider?

Kreativ Marketing caters to clients in and around the Grand Rapids metro. It helps businesses determine their goals and achieve their desired conversions through PPC online marketing. Its process involves discussing the client's audience, top competitors, and campaign targets and building out and executing a customized strategy. Also included in the team's capabilities are search engine optimization and website design and development. Kreativ Marketing has been in business since 2018. It is a certified Google Partner.

1345 Monroe Ave., Suite 204, Grand Rapids, MI 49505

Expertise.com Rating

Review Sources

Google
5.0 (13)
Facebook
5.0 (8)

Why choose this provider?

Netventage Marketing serves clients in the Grand Rapids metro and the surrounding areas. It helps businesses generate more leads and turn them into paying customers by managing PPC campaigns in search engines like Bing and Google. Its paid search management programs include ad copy creation, competitor review and analysis, Google Analytics usage, keyword research, and monthly reporting. The team also has content marketing, link building, and local SEO capabilities. Joe Ford, the managing partner, serves on the Lansing Regional Chamber of Commerce's Executive Board.

4670 Fulton Street East, Ada, MI 49301

Expertise.com Rating

Review Sources

Google
5.0 (29)

Why choose this provider?

WTP Media is a full-service firm that offers digital marketing services in the Grand Rapids area. Since its start in 2006, it has helped companies like A1 Asphalt, Eikenhout, and MFP Automation attract and retain improved leads among consumers online with its pay-per-click and social media advertising solutions. Its creators focus on generating organic traffic for client websites using Google Ads campaigns that utilize relevant keywords and consumer analytics. They also use SEO-based tools, create custom multimedia content, and develop brand identities and graphic designs.

Grand Rapids, MI

Expertise.com Rating

Review Sources

Google
5.0 (25)

Why choose this provider?

Leverage Marketing helps small businesses in Grand Rapids grow their operations by turning their project output into digital assets. It provides Google PPC advertising solutions that create opportunities for brands to advertise products or services to a specific audience. Additionally, the company offers listings management, website tune-ups, and email marketing services. It assigns a dedicated digital marketing coordinator to handle local SEO services and Facebook ads. Leverage Marketing is a member of the Rockford Chamber of Commerce.

601 5th St. NW, Unit 201, Grand Rapids, MI 49512

Expertise.com Rating

Review Sources

Facebook
4.8 (22)
Google
4.9 (14)

Why choose this provider?

Digital Limelight Media is an all-in-one web design and digital advertising agency in Grand Rapids that works with both new and established healthcare practices. It offers pay-per-click (PPC) advertising on Google, YouTube, and social media to help practices establish their brands and attract more patients online. Its PPC services cover keyword and location research, competition analysis, landing page design, content creation, and ad monitoring and modification. It also offers lead management and retention services. Digital Limelight Media is a Google Premier Partner.

825 Parchment Dr SE #300, Grand Rapids, MI 49546

Expertise.com Rating

Review Sources

Google
5.0 (12)

Why choose this provider?

CP Solutions is a digital marketing agency that works with clients in and around Grand Rapids. Its experts manage various facets of online advertising campaigns, including PPC. They create PPC accounts from scratch and focus on clients' potential customers. They design campaign plans that incorporate audience research, dynamic ads development, copywriting, graphic design, and A/B testing. The team also evaluates and tracks the effectiveness of advertisements, helping customers achieve the best possible ROI. CP Solutions is a Google Partner and an Ontraport Certified Consultant.

PO Box 6093, Grand Rapids, MI 49516

Expertise.com Rating

Review Sources

Google
4.9 (26)
Facebook
4.8 (17)
Yelp
5.0 (1)

Why choose this provider?

The Image Shoppe offers PPC and digital marketing solutions to business establishments based in Grand Rapids. The agency handles paid advertising campaigns through a process that includes keyword research and bid management. These activities are supplemented by SEO practices that make companies more visible on search engines, from niche players like DuckDuckGo to mainstream providers such as Google. Graphic design services are also available. The Image Shoppe has served a diverse range of clients, such as The Green Well, Grove, and Laker Line.

2910 Lucerne Drive SE, Grand Rapids, MI 49546

Expertise.com Rating

Review Sources

Google
5.0 (13)
Facebook
5.0 (6)

Why choose this provider?

Hungerford Media helps small businesses in the Grand Rapids area connect with their clients through digital marketing. It offers Google PPC advertising services, which assist in building brand awareness and generating leads, whether their target customers use mobile or desktop. Its team supplements PPC campaigns with other digital marketing techniques such as content creation, social media marketing, and video production. Hungerford Media, which also provides web development and branding services, has been in operation since 2019.

Compare our Top Pay-Per-Click (PPC) Agencies

NameExpertise RatingAddressPromotionsLearn more
Intellectual Ninjas
PO Box 140532, Grand Rapids, MI 49514
GreenCup Digital
280 Ann St NW, Grand Rapids, MI 49504
Nation Media
Grand Rapids, MI
Simpler Site
906 Lake Michigan Dr NW, Grand Rapids, MI 49504
David Kranker
2131 College Ave. SE, Grand Rapids, MI 49507
Kreativ Marketing
25 Commerce Ave SW STE 50, Grand Rapids, MI 49503
Netvantage Marketing
1345 Monroe Ave., Suite 204, Grand Rapids, MI 49505
WTP Media
4670 Fulton Street East, Ada, MI 49301
Leverage Marketing
Grand Rapids, MI
Digital Limelight Media
601 5th St. NW, Unit 201, Grand Rapids, MI 49512
CP Solutions
825 Parchment Dr SE #300, Grand Rapids, MI 49546
The Image Shoppe
PO Box 6093, Grand Rapids, MI 49516
Hungerford Media
2910 Lucerne Drive SE, Grand Rapids, MI 49546

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.