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Content marketing refers to any online marketing strategy based on content, which includes text, images, audio, and video. Content marketing can support strong search engine optimization to drive traffic to a site or provide persuasive copy on a website to convert visitors to consumers. Other benefits of content marketing for businesses include engaging with consumers, and creating brand awareness and authority.
Content marketers provide a range of services. They might audit existing content and competitor sites and conduct keyword research to help clients understand what topics should be addressed. They might create content, including articles, blog posts, and social media posts, as well as videos and infographics, on these topics. Some content companies handle distribution and publishing of content too.
