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2024

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Best Advertising Agencies in Columbia, SC

Our Recommended Top 13

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Our goal is to connect people with the best local professionals. We scored Columbia Advertising Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

30Reviewed

23Curated

13Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Columbia, SC 29223

Expertise.com Rating

Why choose this provider?

TC Squared Marketing is a full-service marketing agency in Columbia. Since 1999 the agency has collaborated with clients to develop successful brands through creative development including print, video, and jingle production. These creative elements are used in omni-channel media strategies specifically designed for each client. The agency has experience in a variety of fields including medical, retail, insurance, legal, automotive and home services. TC Squared believes in the importance of a well-planned and negotiated media buy with media selected and based on each individual client’s goals. The agency supports these buys with Social Media management, content strategies and web development and design. Videos and commercial content from clients are posted on the company’s website.

Irmo, SC 29063

Why choose this provider?

Shull Media Partners is a full-service advertising agency with over 30 years of experience creating, managing, and executing hundreds of marketing campaigns and events. The company creatively shapes advertising messages tailored to the specific needs of each client, and delivers that message using an integrated media mix. Shull Media Partners relies on data, market research, and decades of experience to choose individualized media from social media, print, TV, Radio, mobile marketing, outdoor, and internet marketing options. Services include audio and video production, web design, and media buying, among other options. Shull Media Partners represents clients nationally and internationally.

Columbia, SC 29201

Expertise.com Rating

Review Sources

Facebook
5.0 (16)

Why choose this provider?

Grace Outdoor is a locally-owned, family business in Columbia that operates both traditional and digital billboards. The company has an in-house artist who can help clients with advertising needs from the creation of artwork to ideas for the next campaign. Grace Outdoor posts digital bulletins in the most desirable areas of town and uses high-quality LED technology to attract customers. Both large and small companies can take advantage of Grace Outdoor's flexible pricing and personal service.

West Columbia, SC 29169

Expertise.com Rating

Review Sources

Google
5.0 (2)

Why choose this provider?

Riggs Partners is a brand consultancy firm in West Columbia that is dedicated to socially responsible practices and products. The company has led corporate branding efforts, cross-channel marketing programs, public relations efforts, and philanthropic marketing initiatives for more than 20 years. The Riggs Partner's portfolio addresses every aspect of contemporary brand management, from consumer research and strategic brand planning to all forms of advertising and design, in both traditional and online channels.

Columbia, SC 29201

Expertise.com Rating

Review Sources

Google
4.0 (1)

Why choose this provider?

The Adams Group is an integrated healthcare marketing communications firm in Columbia that specializes in hospitals, physician groups, pharmacies and marketers of products and services to healthcare providers. Services offered include brand development, marketing and communications, and digital marketing. Clients can request support with brand audits, brand strategy, positioning, naming and developing graphic identities. Strategic and message development is available, along with integrated campaign development. Digital offerings include search engine optimization, search engine marketing, and social media strategies.

Columbia, SC 29201

Expertise.com Rating

Why choose this provider?

Octagon Solutions is an integrated marketing and creative design company in Columbia. The company creates beautiful, custom-made websites that are mobile friendly, e-commerce capable, and utilize search engine optimization. Octagon Solutions designs stunning graphics for print collateral, business cards, or new branding initiatives. The company utilizes integrated marketing communications with traffic-driven advertisements, prime media purchasing, and social media graphics and promotions. Photo and video advertising are available to showcase businesses with professional high definition photography and videography.

Columbia, SC 29201

Why choose this provider?

Ad Co Ideas is a full-service marketing, design, and interactive agency in Columbia. The company is comprised of strategists and planners, media buyers and writers, programmers and developers, and art directors and designers committed to creative excellence. Ad Co Ideas has a pioneering spirit that explores unheard-of ideas to realize potential and develop inspired solutions. The company has worked with clients in the business to business sector, business to customer, community groups, healthcare initiatives, and legal firms.

Columbia, SC 29201

Expertise.com Rating

Review Sources

Google
5.0 (1)

Why choose this provider?

CarterTodd and Associates is a full-service marketing agency in Columbia that specializes in public relations. The company has worked with companies in the non-profit sector, information technology, legal, real estate, construction, government, environmental, economic development, financial services, retail, insurance, manufacturing, hospitality, healthcare, education and transportation. Services offered include advertising, print, video, and brand development. CarterTodd has been named Technology Specialist by the leading public relations newsletter The Holmes Report.

Columbia, SC 29210

Expertise.com Rating

Review Sources

Google
4.4 (14)
Facebook
5.0 (12)

Why choose this provider?

Allegra is a full-service marketing agency that has been working with businesses and organizations since 1985. The company offers solutions in commercial printing, creative design, web marketing, signs and displays, and direct mail. Allegra works with clients to develop a strategic campaign or a comprehensive marketing plan designed to deliver measurable results. The company has experience multiplying leads, driving customer retention, building brand awareness, and increase sales. Allegra uses a combination of marketing services to distinguish clients from the competition.

Lexington, SC 29072

Expertise.com Rating

Review Sources

Facebook
5.0 (7)
Yelp
5.0 (1)

Why choose this provider?

Splash Omni Media is a marketing company in Lexington that provides business solutions that are unique and relevant. The company is focused on delivering a high return on investment to strategic partners. Splash Omni Media offers graphic design, video production, search engine optimization, inbound marketing, social media management, media planning, and full-service marketing. The portfolio of past projects includes websites, branding, print options, vehicle wraps, TV commercials, and website videos.

Columbia, SC 29212

Expertise.com Rating

Review Sources

Google
5.0 (7)

Why choose this provider?

The Ad Agency is a full-service marketing firm in Columbia that provides planning, research, and implementation strategies. Since 1996, the company has used strategic planning and aggressive media buying to deliver results on time and budget. Services offered include strategic analysis, planning and consulting, creative concepts, media planning and placement, interactive development, corporate identity and package design, and direct marketing. The Ad Agency has experience negotiating with media vendors on behalf of clients.

Columbia, SC 29212

Expertise.com Rating

Why choose this provider?

RESH Marketing Consultants is a Columbia full-service marketing agency that offers market research, analysis, and advertising. The company specializes in researching the science that determines the production, consumption, and distribution of goods and services. RESH constructs a custom marketing program for each client by applying a knowledge of economic trends and researching key demographics and data. Services offered include social media updates, search engine optimization, search engine marketing, email blasts, and AdWord campaigns. RESH has been serving clients for over 30 years.

Lexington, SC 29177

Expertise.com Rating

Review Sources

Facebook
5.0 (2)

Why choose this provider?

OutdoorAds is a full-service outdoor advertising agency in White Rock with over 25 years experience. The company works to locate, buy, and manage outdoor advertising media. OutdoorAds works with National advertisers as well as local advertisers, who need only one or two billboards. Potential advertisements options include digital billboards, mobile billboards, kiosks, spectaculars, bus posters, bus shelters, cinema advertising, shopping malls, arenas, and wall murals. OutdoorAds guarantees that clients get the lowest rates possible.

Compare our Top Advertising Agencies

NameExpertise RatingAddressPromotionsLearn more
TCSquared Marketing
Columbia, SC 29223
Shull Media Partners
Irmo, SC 29063
Grace Outdoor
Columbia, SC 29201
Riggs Partners
West Columbia, SC 29169
Adams Group
Columbia, SC 29201
Octagon Solutions
Columbia, SC 29201
Ad Co Ideas
Columbia, SC 29201
CarterTodd and Associates
Columbia, SC 29201
Allegra
Columbia, SC 29210
Splash Omni Media
Lexington, SC 29072
The Ad Agency
Columbia, SC 29212
Resh Marketing Consultants
Columbia, SC 29212
OutdoorAds
Lexington, SC 29177

FAQs

  • What is an advertising agency?

    Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

    There are several types of advertising agencies, including:

    Full-Service Agencies

    • Plan, develop and execute advertisements
    • Staffed by experts in all areas of advertising and marketing

    Interactive Agencies

    • Focus on online and mobile advertising
    • Advertising methods often feature interactive technology

    Creative Boutiques

    • Focus on creative components of advertisements
    • Smaller companies with a limited team of copywriters and creative staff

    Media-Buying Agencies

    • Acts as a broker, buying and selling airtime and advertising space
  • What is a full-service advertising agency?

    Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

  • How much do companies spend on advertising?

    Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

  • How do advertising agencies make money?

    While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

  • How can companies use social media to advertise?

    Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

    However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

  • What is a digital ad agency?

    Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

    • Social media marketing
    • Search engine optimization
    • Content creation
    • Pay-per-click advertising
    • Website design
    • App development
    • Email marketing
    • Media campaigns
    • Video production
  • What ad agency does Geico use?

    For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

    Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.