Expertise.com
2024

Last updated:

Best PR Firms in Tucson

Our Recommended Top 3

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Tucson PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

26

Reviewed

16

Curated

3

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
2540 N Tucson Blvd, Tucson, AZ 85716

Why choose this provider?

For more than 30 years, Tucson-based Gordley Group has lived its mission of partnering with clients that are in the business of helping others. This includes those in the medical and wellness industries, governmental agencies, nonprofit organizations and educational institutions. Gordley’s services cover planning and managing public outreach, planning and facilitation of events and meetings, content development, media monitoring, earned media, crisis management, media relations, marketing and creative services for purpose-driven organizations and businesses. The award-winning team identifies innovative and creative solutions by providing the opportunity for their partner organizations to hear from the public, building positive relationships among communities, governments, businesses and customers across Arizona.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
4400 E Broadway Blvd Ste 315, Tucson, AZ 85711

Why choose this provider?

NuPoint is a PR firm in Tucson that offers a full scope of public relations and digital marketing services. The company is the result of a merger between Mobius New Media and StrongPOINT Marketing, both of which have histories in excess of 15 years in the PR industry. It works with clients across a broad range of industries, taking on projects that include crisis management, event planning and execution, social media strategy, and media relations. Other services include branding and digital marketing. NuPoint's roster of clients includes brands such as El Diablo Burritos, First State Community Loan Fund, and the Town of Smyrna.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (8)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
4007 E Paradise Falls Dr Ste 210, Tucson, AZ 85712

Why choose this provider?

Caliber Group is a Tucson-based PR firm that serves clients in a variety of industries, including financial services, real estate and development, healthcare, and biotech. Its team has connections with top media outlets across Arizona and the U.S. and is focused on helping clients gain earned media exposure. Additionally, it provides a broad range of other PR services, including special events production, media monitoring, content development, crisis communications, and community outreach. Caliber Group is affiliated with a broad range of local organizations, including Local First Arizona and Greater Tucson Leadership. It has won several awards from professional associations, including the American Advertising Federation and the Public Relations Society of America.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
4.2 / 5 (12)
Google
4.5 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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