What is digital marketing?

Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

What does a digital marketer do?

A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

What is B2B digital marketing?

B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

What is digital direct marketing?

Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

What is digital marketing analytics?

Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

What is search engine marketing?

Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

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Last updated: December 10, 2023

WebsiteVisit Website

Scottsdale, AZ

Why choose this provider?

McMarketing Company is a full-service digital marketing and communication company serving businesses of all sizes in the Glendale area. The agency offers website design and development as well as branding services, such as graphic and logo design, to enhance brand awareness. It also provides SEO and PPC services to increase businesses' internet visibility. Additional services include email marketing, content creation, printing, and social advertising. McMarketing Company has previously worked with Kingdom Trust, Austin-Morgan Closets, and Jenko.

Reputation:

5.0

Google: 5.0 / 5 (8)

Professionalism:

5.0

Responsiveness
Friendliness
Helpfulness
Detail

WebsiteVisit Website

5940 W Union Hills Dr Ste D250, Glendale, AZ 85308

Why choose this provider?

Liquis Digital is a digital marketing agency in Glendale that offers website solutions and online marketing strategies for businesses. Its SEO specialists optimize websites to increase traffic and boost rankings on search engines. The agency helps elevate a client's brand by creating engaging content on social media sites to attract more customers. Liquis Digital also designs informative landing pages, e-books, and guides to get new website leads. It helps clients gain paying customers through effective emails with promotions.

Reputation:

5.0

Yelp: 5.0 / 5 (6)

WebsiteVisit Website

Phoenix, AZ 85031

Why choose this provider?

Ethical Digital is a full-service digital marketing company offering email marketing, social media, graphic design, SEM, animated video, and SEO services to large and small businesses. It also provides content writing and website design and development services, developing secure sites on various platforms. The agency delivers reports and analytics, and each client receives an account manager. It also conducts audits of social media, SERPs, listings, reviews, website performance, and on-page SEO.

Reputation:

5.0

Google: 5.0 / 5 (6)

WebsiteVisit Website

16040 N 59th Ave Ste 202, Glendale, AZ 85306

Why choose this provider?

Founded in 2013, Striventa is a digital marketing agency in Glendale helping companies to grow their revenue through inbound marketing and SEO techniques. The agency offers free consultations to businesses, and the services offered include content creation and marketing, WordPress management, social media posting, and display and re-targeting advertising. Striventa has partnered with and increased conversion rates for large companies such as Century 21. The company is certified by HubSpot and Google Analytics.

Reputation:

5.0

Yelp: 5.0 / 5 (1)

Professionalism:

5.0

Responsiveness
Friendliness
Helpfulness
Detail

WebsiteVisit Website

9750 W Runion Dr, Peoria, AZ 85382

Why choose this provider?

Founded in 2014, Redline SEO Services is a professional search engine optimization service provider near Glendale. The company offers local and national SEO, pay-per-click ad placement, social media advertising, and website design solutions to increase brand awareness and maximize ROI. It also uses content marketing strategies, including case studies and press releases, and keyword research to boost digital performance. Redline SEO Services provides its customers with detailed performance evaluation reports, including a breakdown of search engine activity, ensuring campaign progress.

Reputation:

4.8

Google: 4.7 / 5 (7)
Facebook: 5.0 / 5 (2)

Professionalism:

5.0

Responsiveness
Friendliness
Helpfulness
Detail

WebsiteVisit Website

1726 W Hazelwood St, Phoenix, AZ 85015

Why choose this provider?

Get Quirked is a web design agency helps attorneys and law firms in Glendale generate traffic and increase revenue. Its experienced team includes web designers, programmers, and keyword professionals. Since 2009, the company's business experts have provided mobile-friendly website designs, SEO, paid advertising, and marketing analysis, and they also offer business consulting services to their clients. Get Quirked also employs Google My Business and Facebook platforms to build a local presence for brands.

Reputation:

5.0

Google: 5.0 / 5 (3)
Facebook: 5.0 / 5 (1)

WebsiteVisit Website

5310 W Glendale Ave, Glendale, AZ 85301

Why choose this provider?

Founded in 1968, Sir Speedy is an independently owned digital marketing agency in Glendale that provides marketing services to help businesses grow online. Its marketing experts create online promotions and contests for Facebook, YouTube, and Twitter that contain links to a client's products and services. The agency implements effective email campaigns to improve lead generation and reactivate relationships with previous customers. Sir Speedy also offers mobile marketing through text messaging apps with downloadable coupons.

Reputation:

4.7

Google: 4.8 / 5 (55)
Facebook: 4.0 / 5 (8)
Yelp: 5.0 / 5 (4)

Professionalism:

5.0

Responsiveness
Friendliness
Helpfulness
Detail

WebsiteVisit Website

4569 W Onyx Ave, Glendale, AZ 85302

Why choose this provider?

CARE Marketing Services has delivered full-scale digital marketing services in Glendale for over 30 years. Its marketing consultations identify the necessary services to build clients' online presence. The agency offers email blast marketing and develops brands through logo design and creation. Its staff review and respond to customer comments on social platforms such as Facebook and Twitter. Additional services include online reputation management. CARE Marketing Services has partnered with AAMCO Arrowhead Glendale, Glas Tek, and Scott's Condos.

Reputation:

5.0

Facebook: 5.0 / 5 (9)

Professionalism:

5.0

Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

What is digital marketing?
Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.
What does a digital marketer do?
A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.
What is B2B digital marketing?
B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.
What is digital direct marketing?
Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products
What is digital marketing analytics?
Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.
What is search engine marketing?
Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.