Allegiance Consulting Group is a marketing and public relations firm founded in 2010 in the greater Little Rock area. It specializes in reputation management and crisis communication services. It combines market research and analytics to develop custom PR campaigns that include optimized content creation, targeted media placement, event planning and promotions, social media marketing, and community building strategies. The agency's crisis management team uses its experience with financial, legal, medical, and governmental matters to build strong communication plans for clients. Allegiance Consulting Group works with clients such as ESPN, Henderson State University, and Westrock Coffee.