Blue Star Business Services is a woman-owned and minority-owned marketing agency that caters to businesses and organizations in Fayetteville and the surrounding areas. It implements search engine optimization strategies such as keyword insertion and mobile optimization. It also helps drive traffic to clients' websites through blogs, social media, and authority sites. In addition, it designs and develops websites. The agency has been in business for more than seven years. It is a signatory of the Northwest Arkansas Leadership Pledge.