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Best PR Firms in Anchorage

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Brilliant Media Strategies logo
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Brilliant Media Strategies

900 W 5th Ave Ste 100, Anchorage, AK 99501
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Business Description

Brilliant Media Strategies is a public relations firm handling a variety of needs for clients in Anchorage and surrounding areas, including the development of communications plans and innovating marketing strategies. Founded in 1968, the firm has the distinction of being Alaska's first advertising agency. Its evolving history includes representing leading clients in a variety of economic categories. The business takes on PR work for companies large and small, including tourism, financial, energy, and healthcare sectors. Some clients in Brilliant Media Strategies' portfolio include MTA and the State of Alaska Economic Development. The agency is a former Captain James Cook Award for Outstanding Design.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.7 / 5 (15)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Gonzalez Marketing LLC logo
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Gonzalez Marketing LLC

2804 W Northern Lights Blvd, Anchorage, AK 99517
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Business Description

Gonzalez Marketing LLC is a full-service public relations, advertising, and media production firm located in Anchorage. Its team focuses on tailoring its marketing and PR strategies to help launch new products or services, revitalize existing brands, and assist with staying ahead in a competitive market. Gonzalez Marketing incorporates a wide range of technology, including audio and video production, photography, web design and development, and social media management to create a brand voice for its clients. The firm also utilizes its extensive public relations experience working with the media and press on behalf of its clients to minimize the impact of news events and developments out of its clients' control.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (20)
Google
4.8 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
MSI Communications logo
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MSI Communications

808 E St Ste 200, Anchorage, AK 99501
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Business Description

MSI Communications is a full-service PR agency in Anchorage. It works in a wide range of sectors, from commercial travel and tourism to mining, politics, and real estate. The agency uses every medium to deliver its clients' stories, including print and traditional media, such as TV and radio, and various desktop and mobile digital channels. It has a team of writers, illustrators, and IT personnel skilled in a range of services, including handling crisis communications, organizing product launches, developing political campaigns, and coordinating multiple social media accounts. The agency's previous clients include Alaska Airlines, Alaska Safety Alliance, and Cliff Point Estates.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.9 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Poetica Communications logo
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Poetica Communications

701 Cedar St, Anchorage, AK 99501
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Business Description

Poetica Communications is a public relations, communications, and graphic design agency. The Anchorage-based agency typically works for clients in specific sectors, including the arts, nonprofit organizations, environmental agencies, and health care centers. It also works with a wide range of small businesses. The agency's services include handling all media relations, writing press releases, and managing its clients' social media communication strategies. It can also help firms coordinate their internal communications, editing copy written by the client's in-house writers, and develop content intended for other types of media, such as brochures and infographics. Poetica Communications' clients include The Pew Charitable Trusts, Rich Architecture, and the Alaska Independent Musicians Initiative.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
––
Detail
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Thompson & Co. logo
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Thompson & Co.

600 Barrow St, Anchorage, AK 99501
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Business Description

Thompson & Co. is a well-established PR firm in Anchorage, with additional offices in Houston, Texas. It accepts big and small jobs aimed at local, regional, and national levels, working in many sectors, including health care, tourism, and telecommunications. The agency specializes in communicating brands to their target markets, managing public relations on all social media platforms, and coordinating single and multi-channel promotional events. It also has extensive experience in market research, graphic design, and crisis management. Thompson & Co. has applied its skills to communicate messages for H & M, Liquid Adventures, Ker & Downey, and the University of Alaska.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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